Mike Claytor
Owner, Head Trainer, C.P.T.

Born and raised in the Pacific Northwest, Mike Claytor moved to Santa Barbara in 1998 to advance his education, where he received a degree in business and finance with a minor in kinesiology. Additionally, he earned certificates as a personal trainer through ISSA, a USAT triathlon coach, and an EMT. Upon graduation, Mike worked in a variety of training and rehabilitation centers, learning from some of the most respected experts in the industry. In 2006, his passion for fitness translated into creating a state-of-the-art facility - SB Training.

Mike built SB Training intent on sharing with the community of Santa Barbara his unique training concepts, principles, and core values. Personally, he began competing in triathlons, mountain bike racing, power lifting, and Jiu Jitsu tournaments. Through the combination of academic knowledge and practical experience in training and competition, he is highly qualified to coach and motivate his own clients, and athletes.

Mike strongly believes that a varied, well-rounded fitness program is the best way to get and stay healthy. During the decade Mike has owned SB Training, he has used this philosophy as a guiding principle for the development of Strength Happens, the unique method for helping people become more fit and healthier. Strength Happens has helped hundreds of people attain their goals: from being better able to deal with the physical needs of daily life, to achieving more satisfying results as they challenge themselves in recreational and competitive sports.

Now known as one of Santa Barbara’s premier personal trainers, Mike will continue to share his love for fitness with his clients and staff, whom he personally trains in the Strength Happens philosophy and method. Mike is a motivator. He works to inspire the people around him by practicing the disciplines he teaches. As he has often been quoted saying, "You get back what you put into something, and there is no substitute for hard work.”

Alexis Butler

“Family, fun and fitness…a strong life

I am a mother of a 4 and 6 year old and I love spending time with them.  We are a very active family and love riding dirtbikes in the desert.  If it's hot and sunny you'll most likely find us at the beach the entire day. Nothing makes me happier than a day spent at the beach!

Recently, I started mountain biking and love how it challenges me to push myself harder and further to make it to the top.  That’s when I feel strength happening. The rush of flying down the mountain is the reward for the pain of the climb. I love to go for runs while listening to techno music, and have competed in a couple half marathons.

Training others using the Strength Happens method will help them lead as fulfilling a life as mine.

Lydia JC

“Fitness, food and fun….Strength!

I love nearly all forms of movement! I’ve competed in marathons, triathlons, trail races, beach volleyball, bikini bodybuilding, and mountain biking. I’m pretty much game to try everything, and if it’s out in nature, even better!

Beyond the gym is my other passion…food! I love everything about it -- growing it, preparing it with friends, and traveling the world to better understand people through their cuisine. Sharing a meal is a very special way to connect with others.

My personal training career took off in 2008 when I learned the Strength Happens method at SB Training. I fell in love with the fitness and training lifestyle, and became fascinated by the human body and its response to exercise. I even got my degree in Exercise Science.

My passion for exercise and great food come together at Strength Happens. You can only be strong and healthy by eating clean, high quality food, and doing the exercises that are right for you to perform at your peak. Oh yeah… leave a little room for indulgences, too!

Richie Ferzoco

“It’s incredibly fulfilling for me to watch clients progress and reach their goals through Strength Happens.”

I grew up in Santa Barbara, CA enjoying the outdoors: from surfing local breaks to hiking its many trails. Having spent a large amount of time surfing, competing in water polo and on the swim team, being in the water has always been second nature. While a surf instructor in San Diego, I came across an opportunity to be a surf guide for the Mentawai Surf Retreat on the tropical jungle Island of Nyang Nyang in Indonesia. My adventure was spent guiding guests to world class surf breaks, free diving, exploring the Islands, and hiking through the jungle in search of amazing waterfalls and spectacular views. I knew more than ever that being healthy, active and adventurous was the lifestyle for me.

When I returned to Santa Barbara, I began my journey with Strength Happens. While in the intern program under Master Trainer Mike Claytor, I pursued my personal training certification through the International Sports Sciences Association.

Beyond training, I enjoy barbecues with friends and soaking up the sun.  I’m always up for shooting pool, and will accept any challenge to a game of ping-pong.

Jessie Hernandez

My current top five favorite things: soccer, burritos, delightfully weird friends, singing at the top of my lungs, and soccer. I hold a BS in Biopsychology from UCSB, am a Certified Strength and Conditioning Specialist (CSCS), a Certified Fitness Trainer (CFT), and I LOVE sports! I believe that exercise should be fun and that you don't have to be an 'athlete' to enjoy playing.

Training people from all walks of life has guided me to believe that everyone benefits from training that focuses first on proper movement and body mechanics, and then expands into dynamic, functional movements. I’m excited for the introduction of Strength Happens at the Tennis Club because it combines all of these elements and makes you strong in many ways!

The Strength Happens Program

Our unique design is effective for every client’s current condition regardless of age, gender, or ability, thus allowing to achieve personal health and fitness goals and enabling you to live your life to the fullest.

In the Strength Happens program, the mind and body both are forced to adapt to different stimulus ensuring continual results. Throughout the year, it utilizes many forms of training, including plyometric, speed and agility training, power and strength, as well as balance and mobility exercises. Through the seasons, you'll see how the Strength Happens drives physical improvements aerobically, in your balance, your strength and power, your speed, and your endurance. Mentally, you will also notice improvements in your focus, sense of well being and outlook.

In a typical Strength Happens work out, you perform a cardio warm up, dynamic active stretches, tissue work, and movement prep. Then you move into the first circuit of plyometric and ballistic movements, followed by strength and power movements. You finish up with strength endurance and anaerobic threshold work.
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